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Trends Categories Business & Commerce

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Business & Commerce 795
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Social Search Dominates
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Market Research
    • Search Engine Optimization
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.

    HubSpot: 2024 social trends report
    Social Search Dominates
    Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
    Impact Areas Consumer Behavior, Market Research, Search Engine Optimization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Fractured Globalization
    • Navigating Global Uncertainty
    • Brand strategy
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics

    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.

    Ipsos: Global trends 10th anniversary...
    Fractured Globalization
    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
    Impact Areas Brand strategy, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Government & Politics
  • Community Building Crucial
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Loyalty
    • Customer Relationship Management
    • Social Media Engagement
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.

    HubSpot: 2024 social trends report
    Community Building Crucial
    Fostering active brand communities on social media is driving engagement, loyalty, and stronger customer relationships.
    Impact Areas Brand Loyalty, Customer Relationship Management, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Top Platforms Deliver ROI
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Platform Strategy
    • Return on Investment
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.

    HubSpot: 2024 social trends report
    Top Platforms Deliver ROI
    Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
    Impact Areas Platform Strategy, Return on Investment, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Short-Form Video Thrives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Engagement
    • Video Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.

    HubSpot: 2024 social trends report
    Short-Form Video Thrives
    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
    Impact Areas Content Marketing, Social Media Engagement, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Brand Identity Matters
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Influencer marketing
    • Social Media Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.

    HubSpot: 2024 social trends report
    Brand Identity Matters
    A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
    Impact Areas Brand Building, Influencer marketing, Social Media Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Exponential AI Adoption
    • AI-Driven Transformation
    • Business Processes
    • Customer Interaction
    • Multiple Industries
    • Business & Commerce
    • Emerging Technology

    Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.

    Infotech: Tech trends 2025
    Exponential AI Adoption
    Organizations are rapidly increasing their investments in AI, driven primarily by the potential of generative AI to transform various business functions.
    Impact Areas Business Processes, Customer Interaction, Multiple Industries
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Expert AI Models
    • AI-Driven Transformation
    • AI development
    • Business Processes
    • Data management
    • Business & Commerce
    • Emerging Technology

    Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.

    Infotech: Tech trends 2025
    Expert AI Models
    Organizations are moving beyond generic foundation models to develop specialized AI models tailored to their specific industry and business needs.
    Impact Areas AI development, Business Processes, Data management
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Nonprofit Hiring Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit staffing
    • Organizational capacity
    • Service delivery
    • Business & Commerce
    • The Workplace

    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.

    HubSpot: Nonprofit marketing and fundraising...
    Nonprofit Hiring Challenges
    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.
    Impact Areas Nonprofit staffing, Organizational capacity, Service delivery
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Consultant Expertise On-Demand
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit operations
    • Project Management
    • Specialized skills
    • Business & Commerce
    • The Workplace

    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.

    HubSpot: Nonprofit marketing and fundraising...
    Consultant Expertise On-Demand
    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
    Impact Areas Nonprofit operations, Project Management, Specialized skills
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
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