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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
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Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • CRM for Donor Management
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Donor relations
    • Fundraising
    • Volunteer management
    • Business & Commerce
    • Data & Privacy

    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.

    HubSpot: Nonprofit marketing and fundraising...
    CRM for Donor Management
    CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
    Impact Areas Donor relations, Fundraising, Volunteer management
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Data & Privacy
  • Hybrid Events Dominate
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Community Engagement
    • Event management
    • Fundraising
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Hybrid events continue to be the preferred format, offering flexibility and broader reach.

    HubSpot: Nonprofit marketing and fundraising...
    Hybrid Events Dominate
    Hybrid events continue to be the preferred format, offering flexibility and broader reach.
    Impact Areas Community Engagement, Event management, Fundraising
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Nonprofit Hiring Challenges
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit staffing
    • Organizational capacity
    • Service delivery
    • Business & Commerce
    • The Workplace

    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.

    HubSpot: Nonprofit marketing and fundraising...
    Nonprofit Hiring Challenges
    Nonprofits face ongoing difficulties in hiring and retaining staff due to factors like job stress and low wages.
    Impact Areas Nonprofit staffing, Organizational capacity, Service delivery
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Consultant Expertise On-Demand
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Nonprofit operations
    • Project Management
    • Specialized skills
    • Business & Commerce
    • The Workplace

    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.

    HubSpot: Nonprofit marketing and fundraising...
    Consultant Expertise On-Demand
    Nonprofits are increasingly utilizing consultants for specialized expertise and project-based support.
    Impact Areas Nonprofit operations, Project Management, Specialized skills
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Digital Fundraising Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Online giving
    • Business & Commerce
    • Digital Platforms
    • Finance & Money

    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.

    HubSpot: Nonprofit marketing and fundraising...
    Digital Fundraising Growth
    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
    Impact Areas Donor engagement, Fundraising, Online giving
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Finance & Money
  • Influencer Marketing Impact
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fundraising
    • Marketing
    • Public awareness
    • Brands & Advertising
    • Business & Commerce
    • Culture

    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.

    HubSpot: Nonprofit marketing and fundraising...
    Influencer Marketing Impact
    Nonprofits are partnering with influencers to reach wider audiences and raise awareness for their causes.
    Impact Areas Fundraising, Marketing, Public awareness
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Culture
  • TikTok Nonprofit Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Social Media Marketing
    • Youth outreach
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.

    HubSpot: Nonprofit marketing and fundraising...
    TikTok Nonprofit Growth
    TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
    Impact Areas Audience Engagement, Social Media Marketing, Youth outreach
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Personalized Campaigns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

    HubSpot: Nonprofit marketing and fundraising...
    Personalized Campaigns
    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
    Impact Areas Donor engagement, Fundraising, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Data Privacy Concerns
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Data Security
    • Donor trust
    • Legal compliance
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.

    HubSpot: Nonprofit marketing and fundraising...
    Data Privacy Concerns
    Protecting donor data is paramount, as cybersecurity breaches can erode trust and lead to significant consequences.
    Impact Areas Data Security, Donor trust, Legal compliance
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Creative Social Campaigns Win
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Marketing
    • Brands & Advertising
    • Business & Commerce

    Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.

    HubSpot: 2024 social trends report
    Creative Social Campaigns Win
    Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
    Impact Areas Advertising, Brand Building, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
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