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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
Board-Driven AI Strategy- AI-Driven Transformation
- AI Strategy
- Investment decisions
- Organizational Transformation
- Risk management
- Business & Commerce
- Emerging Technology
The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
Infosys: Generative AI radar for...Board-Driven AI Strategy
The board of directors plays a prominent role in sponsoring and shaping generative AI initiatives and policies in retail and hospitality.
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Short Trend Summary
The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces.
Boutique Experience Disconnects- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Boutique design
- Customer service training
- Retail Strategy
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces.
Deloitte: Swiss watch industry insights...Boutique Experience Disconnects
The in-store experience often fails to meet the needs of female watch consumers, who report feeling uncomfortable or dismissed in traditional retail spaces. 
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Short Trend Summary
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Brand as Growth Driver- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand strategy
- Business growth
- Market Expansion
- Brands & Advertising
- Business & Commerce
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas.
Interbrand: Best Global Brands ReportBrand as Growth Driver
Successful companies are shifting from a product-centric to a brand-centric approach, leveraging brand equity to drive exponential growth in new arenas. 
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Short Trend Summary
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
Brand Identity Matters- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Influencer marketing
- Social Media Strategy
- Brands & Advertising
- Business & Commerce
- Digital Platforms
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach.
HubSpot: 2024 social trends reportBrand Identity Matters
A strong brand identity and voice on social media, along with promoting individual creators' voices, is becoming increasingly important for brand awareness and reach. 
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Short Trend Summary
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Brand Safety Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creator Selection
- Platform Development
- Risk management
- Brands & Advertising
- Business & Commerce
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies.
Creator IQ: The state of...Brand Safety Prioritization
Brand safety is becoming a paramount concern, driving the need for robust vetting processes and risk mitigation strategies. 
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Short Trend Summary
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Brand-Performance Convergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Measurement
- Team Structures
- Brands & Advertising
- Business & Commerce
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
Smartly: Digital Advertising Trends 2025Brand-Performance Convergence
Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach. 
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Short Trend Summary
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
Breakthrough Social Strategies- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
IQ: Contagious download 2024Breakthrough Social Strategies
Brands are winning on social media by providing escapism, building engagement, and letting creators lead. 
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Short Trend Summary
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Bridging Brand & Performance- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Building
- Campaign Measurement
- Marketing Strategy
- Brands & Advertising
- Business & Commerce
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
Audacy: Share of audio trendsBridging Brand & Performance
Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation. 
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Short Trend Summary
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
Broadening Equity Market- Navigating Global Uncertainty
- Equities
- Mid-Cap Stocks
- Small-cap stocks
- Value stocks
- Business & Commerce
- Finance & Money
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
J.P. Morgan: 2025 year ahead...Broadening Equity Market
After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors. 
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Short Trend Summary
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Budget Shift to Walled Gardens- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Budget Allocation
- Media Buying
- Programmatic Advertising
- Social Media Platforms
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
Smartly: Digital Advertising Trends 2025Budget Shift to Walled Gardens
Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance. 
