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Trends Categories Business & Commerce

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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • B2B Tech Spend Increase
    • AI-Driven Transformation
    • Artificial Intelligence
    • B2B Technology
    • Cloud Computing
    • Business & Commerce
    • Emerging Technology

    B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.

    Activate Consulting: Technology and media...
    B2B Tech Spend Increase
    B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.
    Impact Areas Artificial Intelligence, B2B Technology, Cloud Computing
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Back to Basics CX
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • All industries
    • Business & Commerce
    • Consumer Attitudes

    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

    Qualtrics: 2025 Consumer Trends Report
    Back to Basics CX
    Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.
    Impact Areas All industries
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Banking on Betterment
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Finance
    • Financial Literacy
    • Mental Health
    • Business & Commerce
    • Finance & Money
    • Health & Wellness

    BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy.

    WNS: Top 5 banking and...
    Banking on Betterment
    BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy.
    Impact Areas Consumer Finance, Financial Literacy, Mental Health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money, Health & Wellness
  • Banks Prepare for PSD3 & PSR1
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Banking
    • European Union
    • Open Banking
    • Payments
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Banks will invest in technology and partnerships to prepare for the implementation of PSD3 and PSR1, aiming to strengthen Open Banking and address increased competition.

    Juniper: Top 10 fintech payments...
    Banks Prepare for PSD3 & PSR1
    Banks will invest in technology and partnerships to prepare for the implementation of PSD3 and PSR1, aiming to strengthen Open Banking and address increased competition.
    Impact Areas Banking, European Union, Open Banking, Payments
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Finance & Money
  • Behavioral Biases in Investing
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Investment decisions
    • Portfolio construction
    • Risk management
    • Business & Commerce
    • Finance & Money

    Investors need to be aware of and mitigate the impact of behavioral biases on their investment decisions.

    Barclays: Outlook 2025
    Behavioral Biases in Investing
    Investors need to be aware of and mitigate the impact of behavioral biases on their investment decisions.
    Impact Areas Investment decisions, Portfolio construction, Risk management
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Behavioral Biometrics Enhance Security
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Digital Banking
    • Fraud Prevention
    • Identity Verification
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.

    Juniper: Top 10 fintech payments...
    Behavioral Biometrics Enhance Security
    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.
    Impact Areas Cybersecurity, Digital Banking, Fraud Prevention, Identity Verification
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Benign US Inflation
    • Navigating Global Uncertainty
    • Consumer Spending
    • Inflation
    • Monetary Policy
    • US economy
    • Business & Commerce
    • Finance & Money

    US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.

    Goldman Sachs: Macro outlook 2025
    Benign US Inflation
    US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.
    Impact Areas Consumer Spending, Inflation, Monetary Policy, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Better Programmatic Supply Chain
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Safety
    • Programmatic Advertising
    • Sustainability
    • Brands & Advertising
    • Business & Commerce

    A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Programmatic Supply Chain
    A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
    Impact Areas Brand Safety, Programmatic Advertising, Sustainability
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Better Supply Chain
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand Safety
    • Media Measurement
    • Programmatic Media
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Supply Chain
    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
    Impact Areas Advertising, Brand Safety, Media Measurement, Programmatic Media, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
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