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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • AI’s Impact on Business Functions
    • AI-Driven Transformation
    • Back Office
    • Customer Support
    • Sales & Marketing
    • Software Development
    • Business & Commerce
    • Emerging Technology

    Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.

    Bain: Technology report
    AI’s Impact on Business Functions
    Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
    Impact Areas Back Office, Customer Support, Sales & Marketing, Software Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Algorithm-Driven Planning
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising Optimization
    • Marketing Strategy
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.

    Dentsu: The year of impact...
    Algorithm-Driven Planning
    The media landscape is shifting to an algorithm-driven era, requiring brands to adapt their planning and optimization strategies for algorithm availability.
    Impact Areas Advertising Optimization, Marketing Strategy, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Algorithmic Media Planning
    • AI-Driven Transformation
    • Audience Targeting
    • Campaign Automation
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.

    Dentsu: The year of impact...
    Algorithmic Media Planning
    Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
    Impact Areas Audience Targeting, Campaign Automation, Media Planning
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Algorithmic Planning Pivot
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Algorithm-based Advertising
    • Content Optimization
    • Creative and Media Integration
    • Marketing Strategy
    • Media Planning
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.

    Dentsu: The year of impact...
    Algorithmic Planning Pivot
    Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
    Impact Areas Algorithm-based Advertising, Content Optimization, Creative and Media Integration, Marketing Strategy, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Algorithms and Blues
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.

    Dentsu Creative: Trends 2025 fragment...
    Algorithms and Blues
    The pervasiveness of algorithms is creating a homogenous online experience, requiring brands to prioritize cultural relevance and agility.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Always-On Brand Companionship
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Community Management
    • Customer Loyalty
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.

    TikTok: What's Next 2025 Trend...
    Always-On Brand Companionship
    Consumers expect brands to be consistent partners, fostering ongoing relationships beyond transactional interactions.
    Impact Areas Brand Building, Community Management, Customer Loyalty
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Ambient Invisible Intelligence
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Healthcare
    • Retail
    • Supply Chain Management
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.

    Gartner: 2025 top tech trends
    Ambient Invisible Intelligence
    Pervasive use of low-cost sensors and tags to track objects and environments, enabling real-time visibility and data-driven insights.
    Impact Areas Healthcare, Retail, Supply Chain Management
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Antifragile Workforce Development
    • Navigating Global Uncertainty
    • Employee Well-being
    • Learning & Development
    • Organizational Adaptability
    • Business & Commerce
    • The Workplace

    Organizations are focusing on developing antifragile employees who can thrive in the face of constant change and uncertainty by leveraging challenges for growth.

    AIHR: HR trends report 2025
    Antifragile Workforce Development
    Organizations are focusing on developing antifragile employees who can thrive in the face of constant change and uncertainty by leveraging challenges for growth.
    Impact Areas Employee Well-being, Learning & Development, Organizational Adaptability
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, The Workplace
  • AR Reshaping Luxury Experience
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Online retail
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.

    Ipsos: Snapchat exploring trends in...
    AR Reshaping Luxury Experience
    Augmented Reality (AR) is emerging as a powerful tool for luxury brands, enhancing online shopping experiences and driving purchase decisions.
    Impact Areas Customer Experience, Online retail, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Asia Domestic Resilience
    • Navigating Global Uncertainty
    • Asian economies
    • Manufacturing
    • Trade and Investment
    • Business & Commerce
    • Finance & Money

    Asia's economies, particularly India and ASEAN, are demonstrating robust domestic growth, driven by internal demand and intra-regional trade, mitigating the impact of global trade uncertainties.

    HSBC: GPB investment outlook new...
    Asia Domestic Resilience
    Asia's economies, particularly India and ASEAN, are demonstrating robust domestic growth, driven by internal demand and intra-regional trade, mitigating the impact of global trade uncertainties.
    Impact Areas Asian economies, Manufacturing, Trade and Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
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