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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Asia Travel Resurgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Airlines
    • Destinations
    • Hospitality
    • Business & Commerce
    • Culture
    • Travel & Tourism

    Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.

    Amadeus: Globetrender travel trends 2025
    Asia Travel Resurgence
    Travel to and from Asia, particularly China, is expected to rebound to pre-pandemic levels, driven by increased accessibility and attractive destinations.
    Impact Areas Airlines, Destinations, Hospitality
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Travel & Tourism
  • Asia’s Shifting Growth
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Spending
    • E-commerce
    • Luxury Market
    • Market Expansion
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.

    McKinsey: The state of fashion...
    Asia’s Shifting Growth
    China's economic slowdown is prompting fashion brands to explore new growth engines in other Asian markets, particularly India and Japan.
    Impact Areas Consumer Spending, E-commerce, Luxury Market, Market Expansion
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Assistant-First Customer Service
    • AI-Driven Transformation
    • Customer service
    • Technology
    • User Experience
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.

    Zendesk: CX trends 2025
    Assistant-First Customer Service
    The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
    Impact Areas Customer service, Technology, User Experience
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Attainable Luxury Bags
    • Values-Driven Consumption
    • Consumer Spending
    • Luxury Handbags
    • Resale Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.

    The RealReal: Resale Report 2024
    Attainable Luxury Bags
    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
    Impact Areas Consumer Spending, Luxury Handbags, Resale Market
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Influencer marketing
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.

    Meta: MX Plan & Go...
    Authentic Brand Connections
    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
    Impact Areas Branding, Influencer marketing, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Automation Drives Tech Performance
    • AI-Driven Transformation
    • Automation
    • Cost Savings
    • Generative AI
    • Productivity
    • Business & Commerce
    • Emerging Technology

    Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity.

    Bain: Technology report
    Automation Drives Tech Performance
    Technology companies that prioritize automation, including generative AI, are achieving greater cost savings and improved productivity.
    Impact Areas Automation, Cost Savings, Generative AI, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Autonomous Robots for Caregiving
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Automation
    • Elderly Care
    • Healthcare
    • Robotics
    • Business & Commerce
    • Emerging Technology
    • Health & Wellness

    Autonomous robots are being developed for caregiving applications to address the growing healthcare staffing shortage.

    CB Insights: Tech trends 2025
    Autonomous Robots for Caregiving
    Autonomous robots are being developed for caregiving applications to address the growing healthcare staffing shortage.
    Impact Areas Automation, Elderly Care, Healthcare, Robotics
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Health & Wellness
  • Autonomous Service Adoption
    • AI-Driven Transformation
    • Business Operations
    • Customer service
    • Technology
    • Business & Commerce
    • Emerging Technology

    Driven by the success of AI copilots, companies are rapidly adopting autonomous service models for enhanced customer interactions.

    Zendesk: CX trends 2025
    Autonomous Service Adoption
    Driven by the success of AI copilots, companies are rapidly adopting autonomous service models for enhanced customer interactions.
    Impact Areas Business Operations, Customer service, Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • B2B Influencer Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • B2B Marketing
    • Lead Generation
    • LinkedIn
    • Thought Leadership
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

    Digital Voices: The State of...
    B2B Influencer Growth
    B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.
    Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • B2B Reorganization Failures
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Marketing
    • Operations
    • Sales
    • Business & Commerce
    • Emerging Technology

    Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic and operational issues.

    Forrester: Predictions 2025 B2B sales
    B2B Reorganization Failures
    Many B2B organizations will attempt to reorganize in 2025, but half will fail due to a focus on superficial changes rather than addressing underlying strategic…
    Impact Areas Marketing, Operations, Sales
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
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