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Trends Categories Brands & Advertising

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Brands & Advertising 360
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Emerging Technology 367
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Finance & Money 207
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • People-First Luxury
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Employee training
    • Innovation
    • Organizational Culture
    • Talent Management
    • Brands & Advertising
    • Business & Commerce
    • The Workplace

    Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.

    Accenture: How luxury brands are...
    People-First Luxury
    Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
    Impact Areas Employee training, Innovation, Organizational Culture, Talent Management
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, The Workplace
  • Outbound Engagement with Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Community Building
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

    Hootsuite: Social trends 2025
    Outbound Engagement with Creators
    Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.
    Impact Areas Community Building, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • OTT Video Streaming Growth
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Advertising
    • Content creation
    • Streaming platforms
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).

    PwC: Global entertainment & media...
    OTT Video Streaming Growth
    OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
    Impact Areas Advertising, Content creation, Streaming platforms
    Themes AI-Driven Transformation, Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Organic Product Placement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Digital Advertising
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.

    Sked Social: Trends Report 2025
    Organic Product Placement
    Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
    Impact Areas Content creation, Digital Advertising, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Optimistic Brand Advocacy
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Purpose
    • Corporate Social Responsibility
    • Long-Term Strategy
    • Social impact
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.

    Red Antler: 2025 State of...
    Optimistic Brand Advocacy
    In a climate of uncertainty, brands are stepping up as advocates for a brighter future, focusing on long-term value and societal impact.
    Impact Areas Brand Purpose, Corporate Social Responsibility, Long-Term Strategy, Social impact
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • One-Click Trip Booking
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Online travel agencies
    • Social Media Marketing
    • Travel planning
    • Brands & Advertising
    • Business & Commerce
    • Travel & Tourism

    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.

    Expedia: Unpack 25, the trends...
    One-Click Trip Booking
    Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
    Impact Areas Online travel agencies, Social Media Marketing, Travel planning
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Travel & Tourism
  • Omni-Retail Transformation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • E-commerce
    • Retail Strategy
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.

    Nielsen: Guide to 2025 mid-year...
    Omni-Retail Transformation
    The retail landscape is evolving rapidly, with the rise of social commerce, retail media networks, and changing online shopping habits.
    Impact Areas E-commerce, Retail Strategy, Social Media Marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Novelty and Limited Editions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcoholic beverages
    • Marketing and branding
    • Non-alcoholic beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive impulse purchases.

    Synergy: Alcohol 2025-2026 trend report
    Novelty and Limited Editions
    Driven by Gen Z's preference for exotic flavors and the allure of limited-time offerings, brands are leveraging limited edition releases and seasonal launches to drive…
    Impact Areas Alcoholic beverages, Marketing and branding, Non-alcoholic beverages
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Novelty and Limited Edition Coffee
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Coffee bean retailers
    • Coffee shops
    • Ready-to-drink coffee
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.

    Synergy: Coffee 2025-2026 trend report
    Novelty and Limited Edition Coffee
    Gen-Z's desire for unique experiences is fueling demand for limited edition and seasonal coffee flavors, driving impulse purchases.
    Impact Areas Coffee bean retailers, Coffee shops, Ready-to-drink coffee
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Nostalgic Flavor Resurgence
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Classic soft drinks
    • Dessert-inspired profiles
    • Retro-inspired beverages
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.

    Synergy: Soft drinks and non-alcoholic...
    Nostalgic Flavor Resurgence
    Consumers seek comfort and escapism in familiar flavors, driving a comeback for childhood favorites and retro-inspired beverages.
    Impact Areas Classic soft drinks, Dessert-inspired profiles, Retro-inspired beverages
    Themes Navigating Global Uncertainty, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
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