Your trends
- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Nostalgia-Driven Consumption- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Storytelling
- Experiential Marketing
- Marketing Campaigns
- Product Development
- Brands & Advertising
- Consumer Attitudes
- Culture
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences.
Tracksuit: Track record 2024Nostalgia-Driven Consumption
Nostalgia is a powerful force driving consumer behavior, with brands leveraging nostalgic themes and experiences to connect with audiences. -
Short Trend Summary
Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
Nostalgia Drives Gen Z Trends- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- Entertainment
- Fashion
- Media
- Retail
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability.
PION: Youth trends report 2024Nostalgia Drives Gen Z Trends
Gen Z's affinity for nostalgia manifests in their media consumption, fashion choices, and hobbies, reflecting a desire for comfort and stability. -
Short Trend Summary
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Nostalgia and Comfort- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Alcoholic beverages
- Food and beverage industry
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks.
Synergy: Alcohol 2025-2026 trend reportNostalgia and Comfort
In uncertain times, consumers seek comfort and escapism through familiar flavors and nostalgic experiences, leading to a resurgence of childhood favorites and retro-inspired drinks. -
Short Trend Summary
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
Niche Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Partnerships
- Community Building
- Content creation
- Influencer marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities.
Dentsu: The year of impact...Niche Power
Niche interests and deep fandoms are growing, offering brands opportunities to connect with engaged communities. -
Short Trend Summary
Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
Niche Community Targeting- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Community Building
- Content Strategy
- Marketing
- Social Media
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement.
Digital Voices: The State of...Niche Community Targeting
Brands are focusing on engaging niche communities and subcultures to build loyalty and drive deeper engagement. -
Short Trend Summary
Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.
New Contemporary Art- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Art
- Branding
- Social Media
- Brands & Advertising
- Culture
Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns.
Depositphotos: Creative trends 2025New Contemporary Art
Ultra-contemporary art, characterized by mixed media, diverse styles, and relatable themes, is breaking down elitism and becoming increasingly popular in brand campaigns. -
Short Trend Summary
PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity.
Navigating PR Risks- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Crisis communication
- Media relations
- Reputation management
- Brands & Advertising
- Business & Commerce
- Media & Information
PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity.
PR Lab: Public relations trends...Navigating PR Risks
PR professionals must navigate evolving public sentiment, media volatility, and other challenges to maintain brand integrity. -
Short Trend Summary
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Multisensory Eating- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Product Development
- Restaurants
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Nourish: 2025 food agriculture trend...Multisensory Eating
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions. -
Short Trend Summary
Illustration is increasingly used to drive social change and engage audiences with complex issues.
Movement Makers: Art for Change- The Power of Community and Connection
- Values-Driven Consumption
- Education
- Healthcare
- Marketing
- Social Activism
- Brands & Advertising
- Culture
- Media & Information
The Drawing Arm: Trend report...Movement Makers: Art for Change
Illustration is increasingly used to drive social change and engage audiences with complex issues. -
Short Trend Summary
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Million Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer Experience
- Customer service
- Messaging Platforms
- Personalized Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Dentsu: The year of impact...Million Micro-Moments
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.