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Global Challenges 49
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augmented reality 46
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avatars 5
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brand promise 15
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clothing 4
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construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
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culture 11
customer service 9
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emerging tech 118
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fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
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inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
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screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Social Landscape Shakeup
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…

    • N/A
    OGILVY - Social Media Trends...
    Social Landscape Shakeup
    Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Out With Uniformity
    • Brands & Advertising
    • Digital Platforms
    • Sustainability

    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

    • N/A
    OGILVY - Social Media Trends...
    Out With Uniformity
    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…
    • Brands & Advertising
    • Digital Platforms
    • Sustainability
  • Marketers realize it’s time to lean into customer service
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

    • N/A
    Hootsuite - Social Media Trends...
    Marketers realize it’s time to lean into customer service
    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Risk & Reward as Seen on TikTok
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Risk & Reward as Seen on TikTok
    Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Commerce (Still Loading)
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Social Commerce (Still Loading)
    Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Brand Value
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Brand Value
    Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Influencer Management
    • Brands & Advertising
    • Emerging Technology
    • Sustainability

    Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Influencer Management
    Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust…
    • Brands & Advertising
    • Emerging Technology
    • Sustainability
  • Guided Marketing Insights
    • Data Privacy
    • Digital Platforms
    • Emerging Technology

    Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify patterns in data that humans might miss and work with larger data sets. Guided insights offered by tools like Google Analytics and Microsoft Excel are…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Guided Marketing Insights
    Guided Marketing Insights. Marketing data has exploded in volume, but analyzing it has lagged behind. AI is providing a solution with its ability to identify…
    • Data Privacy
    • Digital Platforms
    • Emerging Technology
  • Future of Demographics
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Future of Demographics
    Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
  • What is the Metaverse Even?
    • Digital Platforms
    • Emerging Technology
    • The Workplace

    What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in the concept, there is much ambiguity around what the metaverse…

    • N/A
    Meltwater - 2023 Marketing Trends...
    What is the Metaverse Even?
    What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest…
    • Digital Platforms
    • Emerging Technology
    • The Workplace
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