Your trends

• Trend
  Category
  Summary
  Theme
  Report
• As hype subsides, Web3 gets to work for loyalty.
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain technologies can enable assets that are easily activated and controlled by individuals. Web3 can provide benefits for loyalty programs, including: Individual ownership of rewards. New…

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  eMarketer - Tech Trends 2025

  As hype subsides, Web3 gets to work for loyalty.

  As hype subsides, Web3 gets to work for loyalty. Hype overshadowed real advances in Web3. Although cryptocurrencies and NFTs went through a boom-bust cycle, blockchain…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Reframing Economic Crisis As a Catalyst for Sustainability
  • Global Challenges
  • Lifestyle
  • Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

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  Wavemaker UK - Growth Trends...

  Reframing Economic Crisis As a Catalyst for Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…

  • Global Challenges
  • Lifestyle
  • Sustainability
  
  
• Marketing in a cost-of-living-crisis
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…

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  WARC - The Marketer’s Toolkit...

  Marketing in a cost-of-living-crisis

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
  
  
• Bubble-Up Culture
  • Culture
  • Emerging Technology
  • Lifestyle

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention, touchpoint proliferation and audience fragmentation, communities and creators will be more influential than ever across a decentralized media ecosystem. The formation and diffusion of culture…

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  WARC - The Marketer’s Toolkit...

  Bubble-Up Culture

  Bubble-Up Culture. Popular culture was traditionally “trickle down”, and shaped by the few media gatekeepers with scaled audiences. Shaped by a combination of splintering attention,…

  • Culture
  • Emerging Technology
  • Lifestyle
  
  
• Fan Communities
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even those distant from a brand’s core competency. They enable monetisation based not on mass appeals and advertising, but on propulsion towards the mainstream by a…

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  WARC - The Marketer’s Toolkit...

  Fan Communities

  Fan Communities. With the increasing impact of Bubble-Up Culture, fan communities will matter more in 2023. Fan communities are in-built audiences for new products, even…

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  
  
• Bracing for an Unknown Economy
  • Business & e-Commerce
  • Emerging Technology
  • Global Challenges

  Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for a sluggish economy plagued by inflation concerns. Total retail sales…

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  Shopify - Commerce Trends 2023

  Bracing for an Unknown Economy

  Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce…

  • Business & e-Commerce
  • Emerging Technology
  • Global Challenges
  
  
• Economics Alter Brand Expectations
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…

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  Shopify - Commerce Trends 2024

  Economics Alter Brand Expectations

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
  
  
• Economic Woes
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

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  Shopify - Commerce Trends 2030

  Economic Woes

  Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
  
  
• Power Your People
  • Emerging Technology
  • Sustainability
  • The Workplace

  Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work to empower and align their people around their organizational purpose,…

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  Accenture - A New Dawn...

  Power Your People

  Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop…

  • Emerging Technology
  • Sustainability
  • The Workplace
  
  
• Brand + Commerce = ❤️
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

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  OGILVY - Social Media Trends...

  Brand + Commerce = ❤️

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
  
  

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