Reframing Economic Crisis As a Catalyst for Sustainability

Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for their products. By doing so, brands can drive growth, provide sustainable benefits, and ensure the sustainability movement is not derailed.