Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Reframing Economic Crisis As a Catalyst for Sustainability
  • Global Challenges
  • Lifestyle
  • Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

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  Wavemaker UK - Growth Trends...

  Reframing Economic Crisis As a Catalyst for Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…

  • Global Challenges
  • Lifestyle
  • Sustainability
  
  
• Marketing in a cost-of-living-crisis
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…

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  WARC - The Marketer’s Toolkit...

  Marketing in a cost-of-living-crisis

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
  
  
• Cutting Costs
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

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  Shopify - Commerce Trends 2025

  Cutting Costs

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
  
  
• Live A Little
  • Consumer Attitudes
  • Fashion & Beauty
  • Lifestyle

  Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial and economic confidence is wavering globally, but a secure financial situation for many consumers is expected to maintain spending in certain areas such as fashion,…

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  GWI - Connecting The Dots...

  Live A Little

  Live A Little. Consumers' discretionary spending behavior during a potential 2023 recession is uncertain, but data suggests it may not align with traditional expectations. Financial…

  • Consumer Attitudes
  • Fashion & Beauty
  • Lifestyle
  
  
• Cost of Living Creativity
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…

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  MOST CONTAGIOUS REPORT 2022 (‘23)

  Cost of Living Creativity

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term…

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
  
  
• “Cost of Loving” Crisis
  • Finance & Money
  • Lifestyle
  • Relationships & Intimacy

  A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money and savings in relationships, breaking the taboo of talking about…

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  MTM - 12 Trends of...

  “Cost of Loving” Crisis

  A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night…

  • Finance & Money
  • Lifestyle
  • Relationships & Intimacy
  
  
• Reduced Spending
  • Business & e-Commerce
  • Consumer Attitudes
  • Lifestyle

  Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…

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  VERICAST - Predictions & Trends...

  Reduced Spending

  Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people…

  • Business & e-Commerce
  • Consumer Attitudes
  • Lifestyle
  
  
• Money Matters
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…

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  FORERUNNER - The Dinner Party...

  Money Matters

  Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability