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Short Trend Summary
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving…
The new age of anxiety- Brands & Advertising
- Consumer Attitudes
- Entertainment
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…
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Wavemaker UK - Growth Trends...The new age of anxiety
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,…
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Short Trend Summary
Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In times of a cost-of-living crisis, it is crucial to be transparent and sensitive when communicating…
Check Your Tone- Brands & Advertising
- Consumer Attitudes
- Culture
Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In times of a cost-of-living crisis, it is crucial to be transparent and sensitive when communicating with their customers. Humor can be an effective tool, as…
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WARC - The Marketer’s Toolkit...Check Your Tone
Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In… -
Short Trend Summary
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include…
Ayurveda Returns- Emerging Technology
- Health & Wellness
- Sustainability
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include KSM-66 Ashwagandha for emotional balance and stress reduction, Curcumin for…
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Holland & Barret - Wellness...Ayurveda Returns
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine,… 
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Short Trend Summary
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit…
Non-Traditional Wellness- Health & Wellness
- Lifestyle
- Sustainability
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels.…
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Adobe Creative Trends ‘23Non-Traditional Wellness
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the… 
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Short Trend Summary
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to…
Hyper Fatigue- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to offer escapism, and establish healthy connections in technology, wellness, and…
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MINTEL - Global Consumer TrendsHyper Fatigue
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning… 
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Short Trend Summary
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental…
I Will Survive: Permacrisis- Global Challenges
- Health & Wellness
- Lifestyle
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…
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Accenture - Life Trends 2023I Will Survive: Permacrisis
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an… 
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Short Trend Summary
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
Focused Mood-Boosting- Entertainment
- Health & Wellness
- Lifestyle
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
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TREND HUNTER - Trend Report...Focused Mood-Boosting
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown… 
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Short Trend Summary
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.
Digital Detox- Digital Platforms
- Health & Wellness
- Lifestyle
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.
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TREND HUNTER - Trend Report...Digital Detox
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways… 
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Short Trend Summary
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
Positivity Content- Digital Platforms
- Health & Wellness
- Media & Information
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
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TREND HUNTER - Trend Report...Positivity Content
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused… -
Short Trend Summary
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs, and treatments that prioritize their mental wellness.
Corporate Health & Welness- Consumer Attitudes
- Health & Wellness
- The Workplace
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs, and treatments that prioritize their mental wellness.
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TREND HUNTER - Trend Report...Corporate Health & Welness
Businesses are offering mental health programs and initiatives for employees, as mental wellbeing becomes a focus for consumers. More consumers are turning to products, programs,…
