Your trends

• Trend
  Category
  Summary
  Theme
  Report
• A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

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  eMarketer - Retail Trends 2023

  A Tale of Two Consumers: Mid-Tier Brands & Brands &...

  A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
  
  
• The great retreat (indoors)
  • Brands & Advertising
  • Consumer Attitudes
  • The Home

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

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  Wavemaker UK - Growth Trends...

  The great retreat (indoors)

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…

  • Brands & Advertising
  • Consumer Attitudes
  • The Home
  
  
• TikTokCommerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

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  eMarketer - Retail Trends 2023

  TikTokCommerce

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
  
  
• Return Policies Make or Break Retail Loyalty
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

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  eMarketer - Retail Trends 2023

  Return Policies Make or Break Retail Loyalty

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
  
  
• Consumer Duality
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…

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  WARC - The Marketer’s Toolkit...

  Consumer Duality

  Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey…

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
  
  
• Yes and No: Social Commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social commerce has not taken off at the expected speed. However, despite evidence that Western consumers reject the notion of Chinese-style ‘super-apps’, companies have not yet…

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  WARC - The Marketer’s Toolkit...

  Yes and No: Social Commerce

  Yes and No: Social Commerce. Yes, some heat has come out of the digital commerce sector. Instagram’s scaling back of shopping features reveals that social…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Open To New Things
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…

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  Shopify - Commerce Trends 2033

  Open To New Things

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
  
  
• Bracing for an Unknown Economy
  • Business & e-Commerce
  • Emerging Technology
  • Global Challenges

  Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce by half a decade. But now the economic outlook forces ecommerce businesses to brace for a sluggish economy plagued by inflation concerns. Total retail sales…

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  Shopify - Commerce Trends 2023

  Bracing for an Unknown Economy

  Bracing for an Unknown Economy. Online shopping jumped 77% year over year just months into the pandemic, accelerating the innovation and adoption of digital commerce…

  • Business & e-Commerce
  • Emerging Technology
  • Global Challenges
  
  
• Economics Alter Brand Expectations
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better price as they also prioritize ethical and sustainable practices, leading to brand switching for product availability and convenience. Brands must prioritize improving customer experience, including…

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  Shopify - Commerce Trends 2024

  Economics Alter Brand Expectations

  Economics Alter Brand Expectations. In today's economy, consumers have more options and are looking for better deals. Better deals can mean more than a better…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
  
  
• Cutting Costs
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce growth. Brands and consumers are looking for ways to cut costs, with shoppers seeking cheaper options and some brands investing in customer loyalty through new…

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  Shopify - Commerce Trends 2025

  Cutting Costs

  Strategies to cut costs during inflation also raise customer loyalty. The global economy is facing challenges due to inflation, increased trade costs, and slower commerce…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
  
  

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