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Trends Keywords consumer habits

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consumer habits 162
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • A Tale of Two Consumers: Mid-Tier Brands & Brands & Advertising Face Uphill Battle
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes. Mid-tier brands Macy’s and Kohl’s reported soft sales Meanwhile, discount and dollar stores are seeing increases in foot traffic and growing their fleet. On the…

    • N/A
    eMarketer - Retail Trends 2023
    A Tale of Two Consumers: Mid-Tier Brands & Brands &...
    A Tale of Two Consumers: Mid-Tier Brands Face Uphill Battle. Brands and retailers that try to be everything to everyone will suffer as loyalty wanes.…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Profitability Requirements
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability

    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with creating wider reach, increased distribution points spreads inventory liability. Increase scope: Brands can no longer focus only on the core product or originally intended consumer.…

    • N/A
    eMarketer - Retail Trends 2023
    Profitability Requirements
    Profitability Requirements Puts Pressure on Brands’ Business Models. Sales strategies mixing direct-to-consumer with wholesale channels online and offline will prevail. Increase (wholesale) distribution: Along with…
    • Brands & Advertising
    • Business & e-Commerce
    • Sustainability
  • IoT Opens Doors For Commerce
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants. Embedded car systems become more common, making payments easier. Click-to-buy comes to your TV with shoppable ad formats. QR codes and visual search create new…

    • N/A
    eMarketer - Tech Trends 2023
    IoT Opens Doors For Commerce
    IoT Opens Doors For Commerce. Newly seamless connections arrive. Smart home IoT gets integrated with Matter, which integrates devices and ties them to virtual assistants.…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Consumer Sentiment on Rebound
    • Consumer Attitudes
    • Health & Wellness
    • Travel

    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid lockdown levels.

    • N/A
    The New Consumer - Consumer...
    Consumer Sentiment on Rebound
    Consumer Sentiment on Rebound. Consumer sentiment has rebounded slightly from June’s all-time low. University of Michigan Consumer Sentiment Index shows a 60% recovery from pre-covid…
    • Consumer Attitudes
    • Health & Wellness
    • Travel
  • The great retreat (indoors)
    • Brands & Advertising
    • Consumer Attitudes
    • The Home

    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

    • N/A
    Wavemaker UK - Growth Trends...
    The great retreat (indoors)
    The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…
    • Brands & Advertising
    • Consumer Attitudes
    • The Home
  • Reframing Economic Crisis As a Catalyst for Sustainability
    • Global Challenges
    • Lifestyle
    • Sustainability

    Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

    • N/A
    Wavemaker UK - Growth Trends...
    Reframing Economic Crisis As a Catalyst for Sustainability
    Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…
    • Global Challenges
    • Lifestyle
    • Sustainability
  • TikTokCommerce
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms

    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

    • N/A
    eMarketer - Retail Trends 2023
    TikTokCommerce
    TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…
    • Business & e-Commerce
    • Consumer Attitudes
    • Digital Platforms
  • Return Policies Make or Break Retail Loyalty
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

    • N/A
    eMarketer - Retail Trends 2023
    Return Policies Make or Break Retail Loyalty
    Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • Who Doesn’t Like To Play?
    • Consumer Attitudes
    • Entertainment
    • Lifestyle

    Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…

    • N/A
    Wavemaker UK - Growth Trends...
    Who Doesn’t Like To Play?
    Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.…
    • Consumer Attitudes
    • Entertainment
    • Lifestyle
  • Finding credibility in online communities
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding the different types of communities - value-based, experience-based, and interest-based - brands can add value and personalize their communications in 2023. The potential for how…

    • N/A
    Wavemaker UK - Growth Trends...
    Finding credibility in online communities
    Finding credibility in online communities. Online communities are more powerful than ever, and they offer brands an opportunity to connect with their consumers. By understanding…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
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