Changing News Consumption

Changing News Consumption. Younger generations are shifting toward social media for news consumption. It’s becoming, and will continue to be, more of a serendipitous discovery based on personal interests rather than the more traditional presentation of the news agenda. News discovery is becoming more personal and snackable, with consumers curating their own news. Brands can leverage this trend by piggybacking on social media news content to reach new audiences and potentially drive e-commerce.