Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.
Dining Out is Back in- Entertainment
- Food & Drink
- Travel
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated diners were at just 3% below average 2019 levels.
- N/A
The New Consumer - Consumer...Dining Out is Back in
Dining Out is Back in. Restaurant dining is effectively back to normal in the US. According to OpenTable, by November 2022 the number of seated…
-
Short Trend Summary
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences…
The Metaverse Doesn’t Exist- Digital Platforms
- Emerging Technology
- Entertainment
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers…
- N/A
Wavemaker UK - Growth Trends...The Metaverse Doesn’t Exist
The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a… 
-
Short Trend Summary
Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m attendees. But what seemed like a crazy one off has now become commonplace, with hundreds…
Gigs in Games- Entertainment
- Fashion & Beauty
- Travel
Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m attendees. But what seemed like a crazy one off has now become commonplace, with hundreds of examples like Justin Bieber in Free Fire, Selena Gomez…
- N/A
Wavemaker UK - Growth Trends...Gigs in Games
Gigs in Games. Gigs in gaming are second nature. Travis Scott’s mind-blowing concert in Fortnite was the most attended music gig in history, with 27.7m… -
Short Trend Summary
Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females…
Who Doesn’t Like To Play?- Consumer Attitudes
- Entertainment
- Lifestyle
Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers. While it showed a slight male skew, it also highlighted that gaming penetration among females has now reached 56% (vs 63% male.) They’re a lot…
- N/A
Wavemaker UK - Growth Trends...Who Doesn’t Like To Play?
Who Doesn’t Like To Play? Gaming’s influence is broader than you think. A recent Statista report shows that the UK now boasts 46.7 million gamers.… 
-
Short Trend Summary
Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands…
Harnessing the power of TV moments- Brands & Advertising
- Culture
- Entertainment
Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product…
- N/A
Wavemaker UK - Growth Trends...Harnessing the power of TV moments
Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social… 
-
Short Trend Summary
Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is…
Audio Companion- Consumer Attitudes
- Entertainment
- Media & Information
Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as a companion medium. Engaging with audio content as a broadcast and a precision medium is becoming more nuanced and complex. As half of working adults…
- N/A
Wavemaker UK - Growth Trends...Audio Companion
Audio Companion. Consumers are increasingly seeking a sense of real connection and belonging. This need for companionship had led to consumers turning to audio as… -
Short Trend Summary
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live…
Radio’s Still Roaring- Brands & Advertising
- Entertainment
- Media & Information
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…
- N/A
Wavemaker UK - Growth Trends...Radio’s Still Roaring
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides… -
Short Trend Summary
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving…
The new age of anxiety- Brands & Advertising
- Consumer Attitudes
- Entertainment
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…
- N/A
Wavemaker UK - Growth Trends...The new age of anxiety
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,… -
Short Trend Summary
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise…
Actionable Content- Digital Platforms
- Emerging Technology
- Entertainment
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should…
- N/A
TikTok - An Era of...Actionable Content
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention… -
Short Trend Summary
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and…
Making Space for Joy- Entertainment
- Health & Wellness
- Lifestyle
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies…
- N/A
TikTok - An Era of...Making Space for Joy
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people…
