Making Space for Joy

Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies in 2023 will promote joy and incorporate creative approaches and tools such as ASMR, product demos, and TikTok styles and effects to help people carve out joy for themselves.