Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents…
Rave Returns & Global Beats- Culture
- Entertainment
- Lifestyle
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…
- N/A
INSTAGRAM - Trends Report 2023Rave Returns & Global Beats
It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…
-
Short Trend Summary
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging…
Edutainment- Digital Platforms
- Emerging Technology
- Entertainment
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…
- N/A
MTM - 12 Trends of...Edutainment
Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,… 
-
Short Trend Summary
Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are…
Horry Hyisteria- Culture
- Entertainment
- Fashion & Beauty
Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…
- N/A
MTM - 12 Trends of...Horry Hyisteria
Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold… -
Short Trend Summary
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends…
Everyday Celebration- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
- N/A
FORESIGHT FACTORY - Global TrendingEveryday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,… 
-
Short Trend Summary
Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.
Rave Resurgence- Culture
- Entertainment
- Lifestyle
Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to "make up for lost time," and take part in experiences they missed out on.
- N/A
TREND HUNTER - Trend Report...Rave Resurgence
Rave culture is surging, nightclub experiences and nostalgic themes are being blended with modern innovations. Millennial and older Gen Z have felt the need to… -
Short Trend Summary
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
Focused Mood-Boosting- Entertainment
- Health & Wellness
- Lifestyle
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.
- N/A
TREND HUNTER - Trend Report...Focused Mood-Boosting
Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown… 
-
Short Trend Summary
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.
Augmented Bottles- Brands & Advertising
- Emerging Technology
- Entertainment
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.
- N/A
TREND HUNTER - Trend Report...Augmented Bottles
Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create… 
-
Short Trend Summary
Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized education, educational programs and games.
Metaverse Learning- Digital Platforms
- Emerging Technology
- Entertainment
Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized education, educational programs and games.
- N/A
TREND HUNTER - Trend Report...Metaverse Learning
Programs that are popular due to easy access, offering more immersive experiences than traditional online learning by brands and institutions creating virtual spaces for specialized… -
Short Trend Summary
Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation industry allowing them to earn for their work.
Supporting Creators- Business & e-Commerce
- Digital Platforms
- Entertainment
Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation industry allowing them to earn for their work.
- N/A
TREND HUNTER - Trend Report...Supporting Creators
Platforms continue to support content creators via programs, education, and opportunities for them to learn marketing skills, which is crucial in the booming content creation… 
-
Short Trend Summary
Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.
Experiential Airports- Brands & Advertising
- Entertainment
- Travel
Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time, prioritizing experience over quick shopping.
- N/A
TREND HUNTER - Trend Report...Experiential Airports
Experiential airport activations are becoming popular again as travel resumes post-pandemic. Brands are creating pop-up experiences in airports to entertain travelers during their waiting time,…
