Rave Returns & Global Beats

It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music events like raves provide a beloved outlet for Gen Z to connect and let out steam, with 68% of Gen Z social media users planning to attend or wanting to attend a rave in 2023.