Actionable Content

Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should focus on creating uplifting, personalized content using TikTok's editing techniques, such as syncing audios to transitions, adding text overlays, and using voiceover effects.