The Metaverse Doesn’t Exist

The Metaverse Doesn’t Exist. The metaverse does not exist, but gaming is the real deal. Gaming is a growing part of UK culture with a broad audience and receptive to advertising. The Metaverse doesn't exist, but gaming offers immersive experiences and touchpoints that reach multiple audience segments at scale. Marketers should consider the diverse gaming ecosystem and create authentic experiences that enhance the gaming experience.