Harnessing the power of TV moments

Harnessing the power of TV moments. Brands that tap into TV's "essential viewing moments" become part of a shared cultural experience, generating chatter and social currency. Sports, reality TV, and dramas are sure-bet formats that spike viewer interest, and brands can directly link up with a show or create product tie-ins and on-pack promotions to dominate and own a moment. To leverage this trend, brands should align with the zeitgeist and experiment with new shows and event-led advertising solutions across VOD and in-programme shoppable formats.