Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Radio’s Still Roaring
  • Brands & Advertising
  • Entertainment
  • Media & Information

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…

  • N/A
  Wavemaker UK - Growth Trends...

  Radio’s Still Roaring

  Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides…

  • Brands & Advertising
  • Entertainment
  • Media & Information
  
  
• The great retreat (indoors)
  • Brands & Advertising
  • Consumer Attitudes
  • The Home

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…

  • N/A
  Wavemaker UK - Growth Trends...

  The great retreat (indoors)

  The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the…

  • Brands & Advertising
  • Consumer Attitudes
  • The Home
  
  
• Reframing Economic Crisis As a Catalyst for Sustainability
  • Global Challenges
  • Lifestyle
  • Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this by making sustainability a default feature and embracing innovative ownership models such as subscription or rental services, as well as facilitating the secondary market for…

  • N/A
  Wavemaker UK - Growth Trends...

  Reframing Economic Crisis As a Catalyst for Sustainability

  Reframing Economic Crisis As a Catalyst for Sustainability. The cost of living crisis is causing an intention-action gap in sustainable choices. Brands can address this…

  • Global Challenges
  • Lifestyle
  • Sustainability
  
  
• TikTokCommerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…

  • N/A
  eMarketer - Retail Trends 2023

  TikTokCommerce

  TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
  
  
• Return Policies Make or Break Retail Loyalty
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock are expanding return options to include at-home pickup and click-and-collect return options. At the same time, many retailers have ended free return policies. Will this…

  • N/A
  eMarketer - Retail Trends 2023

  Return Policies Make or Break Retail Loyalty

  Return Policies Make or Break Retail Loyalty. The reverse last mile will be a focal point in reducing friction around returns. Walmart, Target, and Overstock…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
  
  
• Price vs. Planet. A False Dichotomy
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when it comes to offering affordable, eco-friendly products. To navigate this challenge, marketers should focus on incorporating eco-friendly values into affordable products, making it easier for…

  • N/A
  WARC - The Marketer’s Toolkit...

  Price vs. Planet. A False Dichotomy

  As COVID-19 has exacerbated financial challenges, many companies face a potential conflict between their financial needs and their environmental commitments. This is particularly true when…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
  
  
• The environment: no longer be an afterthought
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…

  • N/A
  Talkwalkers - Social Media Trends...

  The environment: no longer be an afterthought

  The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
  
  
• Personas are over, you will think ‘communities’
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…

  • N/A
  Talkwalkers - Social Media Trends...

  Personas are over, you will think ‘communities’

  Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  
  
• Community-Built Ideals
  • Consumer Attitudes
  • Culture
  • Lifestyle

  Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls…

  • N/A
  TikTok - An Era of...

  Community-Built Ideals

  Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a…

  • Consumer Attitudes
  • Culture
  • Lifestyle
  
  
• Marketing in a cost-of-living-crisis
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…

  • N/A
  WARC - The Marketer’s Toolkit...

  Marketing in a cost-of-living-crisis

  Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
  
  

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