Marketers Double Down

Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn, and there is a growing recognition that the lines between brand and performance are getting blurry, with convergence between the two on digital commerce platforms. Investing in brand advertising during a downturn can help protect against price elasticity and enhance connections with customers.