Marketing in a cost-of-living-crisis

Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and keep building share of voice to remain relevant, as consumers in an inflationary context may otherwise seek out less expensive brands.