Check Your Tone

Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In times of a cost-of-living crisis, it is crucial to be transparent and sensitive when communicating with their customers. Humor can be an effective tool, as it helps to build emotional engagement. Nine of the top 10 ads favored by consumers employed humor. Marketing in a crisis is about expanding deep customer connections through savvy use of media and messaging.