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Short Trend Summary
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick…
Consumer Duality- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…
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WARC - The Marketer’s Toolkit...Consumer Duality
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey…
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Short Trend Summary
Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics, offers a more environmentally friendly alternative to traditional marine-based collagen. The global collagen market is…
Eco-Conscious Collagen- Emerging Technology
- Fashion & Beauty
- Sustainability
Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics, offers a more environmentally friendly alternative to traditional marine-based collagen. The global collagen market is projected to reach $5.3 billion by 2026 as people recognize…
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Holland & Barret - Wellness...Eco-Conscious Collagen
Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics,… 
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Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… 
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Short Trend Summary
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare…
Climate & Expressive Beauty- Fashion & Beauty
- Lifestyle
- Sustainability
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.
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INSTAGRAM - Trends Report 2023Climate & Expressive Beauty
Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate… 
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Short Trend Summary
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved…
Private Label Prominence- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved product launches by retailers, which have led to a potential…
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VERICAST - Predictions & Trends...Private Label Prominence
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in… -
Short Trend Summary
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
Active SPF- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.
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TREND HUNTER - Trend Report...Active SPF
Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check… -
Short Trend Summary
Menstrual pads and tampons are being made with sustainable materials Popular menstruation products like pads and tampons are being adapted with eco-friendly materials as sustainability has become a priority for more consumers.
Eco Menstrual- Emerging Technology
- Fashion & Beauty
- Sustainability
Menstrual pads and tampons are being made with sustainable materials Popular menstruation products like pads and tampons are being adapted with eco-friendly materials as sustainability has become a priority for more consumers.
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TREND HUNTER - Trend Report...Eco Menstrual
Menstrual pads and tampons are being made with sustainable materials Popular menstruation products like pads and tampons are being adapted with eco-friendly materials as sustainability… -
Short Trend Summary
Eco-friendly disinfectant brands are becoming popular as consumers prioritize sustainability in their cleaning products. These brands offer biodegradable and zero-waste options to reduce the environmental impact of their products.
Eco Disinfectants- Brands & Advertising
- Consumer Attitudes
- Sustainability
Eco-friendly disinfectant brands are becoming popular as consumers prioritize sustainability in their cleaning products. These brands offer biodegradable and zero-waste options to reduce the environmental impact of their products.
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TREND HUNTER - Trend Report...Eco Disinfectants
Eco-friendly disinfectant brands are becoming popular as consumers prioritize sustainability in their cleaning products. These brands offer biodegradable and zero-waste options to reduce the environmental… -
Short Trend Summary
Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
Tinted Cosmetics- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world, consumers turn to brands that cater to their new lifestyles and preferences.
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TREND HUNTER - Trend Report...Tinted Cosmetics
Tinted cosmetic products with long-lasting formulas are expected to become popular in 2023. As pandemic rituals and habits linger among consumers in a post-pandemic world,… -
Short Trend Summary
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
Water-Free Skincare- Brands & Advertising
- Fashion & Beauty
- Sustainability
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
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TREND HUNTER - Trend Report...Water-Free Skincare
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to…
