Social Commerce (Still Loading)

Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app shopping to build trust and capture impulse buys. Sales are projected to reach $1.2 trillion by 2025, making it a crucial channel for marketers.