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Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
Culture 19
Data Privacy 12
Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
Fashion & Beauty 41
Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
Health & Wellness 54
Lifestyle 88
Media & Information 30
Relationships & Intimacy 3
Sustainability 75
The Home 4
The Workplace 12
Travel 9
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Great reopening blows a hole in digital service
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in a 19% decrease in customer experience according to a Forrester survey. As consumers expect a balance between online and offline customer service, automation tools like…

    • N/A
    Hootsuite - Social Media Trends...
    Great reopening blows a hole in digital service
    Great reopening blows a hole in digital service.The return to in-person shopping has caused businesses to neglect the quality of their digital services, resulting in…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Marketers realize it’s time to lean into customer service
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

    • N/A
    Hootsuite - Social Media Trends...
    Marketers realize it’s time to lean into customer service
    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Going Live Goes A Long Way
    • Digital Platforms
    • Entertainment
    • Lifestyle

    Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…

    • N/A
    DENTSU - Media Trends ‘23
    Going Live Goes A Long Way
    Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap…
    • Digital Platforms
    • Entertainment
    • Lifestyle
  • The World Wide Ebb
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

    • N/A
    GWI - Connecting The Dots...
    The World Wide Ebb
    The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Responsibility Takes The Stage
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…

    • N/A
    DENTSU - Media Trends ‘23
    Responsibility Takes The Stage
    Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • Retails vs Adland
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…

    • N/A
    DENTSU - Media Trends ‘23
    Retails vs Adland
    Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Attention Brands & Advertising 2.0
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

    • N/A
    DENTSU - Media Trends ‘23
    Attention Brands & Advertising 2.0
    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information
  • Cookieless Future
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology

    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

    • N/A
    DENTSU - Media Trends ‘23
    Cookieless Future
    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology
  • Didn’t know I want that
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

    • N/A
    DENTSU - Media Trends ‘23
    Didn’t know I want that
    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Rise of Super Apps
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

    • N/A
    DENTSU - Media Trends ‘23
    Rise of Super Apps
    Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
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