Rise of Super Apps

Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super apps include WeChat, AliPay, and Grab, which have expanded their features from messaging to include commerce, booking, payments, and more. Brands can take inspiration from this trend by creating a list of potential super app partners for data, commerce, and advertising and considering if a similar diversification strategy could work for their own channels.