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Short Trend Summary
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in…
Cost of Living Creativity- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…
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MOST CONTAGIOUS REPORT 2022 (‘23)Cost of Living Creativity
Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term…
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Short Trend Summary
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage…
The Imitation Game- Digital Platforms
- Emerging Technology
- Global Challenges
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and…
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MOST CONTAGIOUS REPORT 2022 (‘23)The Imitation Game
The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators.… 
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Short Trend Summary
Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime…
Anime Thrill- Culture
- Entertainment
- Fashion & Beauty
Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime theme, or experimenting with costumes, whether drawn or stylized.
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Depositphotos - Creative Trends ‘23Anime Thrill
Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic… 
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Short Trend Summary
Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more rewilding initiatives, a broader usage of visual techniques that feature grounding colors, as well as…
Back to the Wild- Health & Wellness
- Sustainability
- Travel
Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more rewilding initiatives, a broader usage of visual techniques that feature grounding colors, as well as hiking and camping aesthetics; all of this reinforced by messages…
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Depositphotos - Creative Trends ‘23Back to the Wild
Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more… 
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Short Trend Summary
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can…
A Wonderful Age- Brands & Advertising
- Culture
- Lifestyle
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.
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Depositphotos - Creative Trends ‘23A Wonderful Age
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment… -
Short Trend Summary
Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often;…
Ethereal World- Emerging Technology
- Entertainment
- Fashion & Beauty
Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often; all in order to help viewers get lost in the…
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Depositphotos - Creative Trends ‘23Ethereal World
Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works.… 
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Short Trend Summary
Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online and offline projects; all of which can grow into gender-neutral and inclusive design solutions for…
Eye on Sustainability- Fashion & Beauty
- Global Challenges
- Sustainability
Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online and offline projects; all of which can grow into gender-neutral and inclusive design solutions for your brand.
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Depositphotos - Creative Trends ‘23Eye on Sustainability
Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online… 
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Short Trend Summary
Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and…
Wellness Upgrade- Brands & Advertising
- Emerging Technology
- Health & Wellness
Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.
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Depositphotos - Creative Trends ‘23Wellness Upgrade
Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion… -
Short Trend Summary
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out…
Blast of Joy- Entertainment
- Fashion & Beauty
- Lifestyle
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…
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Depositphotos - Creative Trends ‘23Blast of Joy
Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will… 
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Short Trend Summary
Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but…
Ad-Based Streaming Wins- Brands & Advertising
- Emerging Technology
- Entertainment
Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…
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DENTSU - Media Trends ‘23Ad-Based Streaming Wins
Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…
