Ad-Based Streaming Wins

Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of players in the market. Technology is also opening new opportunities for creative and targeted advertising, presenting new possibilities for brands to reach consumers through AVOD.