The Imitation Game

The Imitation Game. Generative AI technology is approaching a major breakthrough and has captured the public's imagination with the recent emergence of AI image generators. Key players predict major developments, including a shift from curation to creation and easier usage of these tools. Brands are already experimenting with practical and novel applications, integrating them for both novelty value but also with some practical applications. Questions remain around ethics, royalties, and regulation in the AI space.