Future of Demographics

Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences to better understand their audience and engage with different segments. Advanced segmentation techniques powered by AI and increased computing power are enabling businesses to gain a deeper understanding of their customers, beyond just basic demographics