Influencer Management

Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive access to influencer communities. Social media platforms are releasing new tools for influencers to grow their communities, such as exclusive content, media kits, and improved reporting interfaces. Brands must adapt their influencer marketing campaigns creatively, leveraging the growth of the industry and establishing early relationships with a wide range of influencers