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Short Trend Summary
AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative ways. By investing in the appeal and storytelling behind AI characters, brands can create meaningful…
AI Influence- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative ways. By investing in the appeal and storytelling behind AI characters, brands can create meaningful connections and solve problems while complementing a spectrum of human…
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OGILVY - Influencer Trends 2023AI Influence
AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative…
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Short Trend Summary
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
Wellness According To TikTok- Fashion & Beauty
- Health & Wellness
- Lifestyle
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.
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Holland & Barret - Wellness...Wellness According To TikTok
Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for… 
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Short Trend Summary
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As…
Wellness Tech Gets Personal- Emerging Technology
- Health & Wellness
- Lifestyle
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As people take charge of their health, simple health checks and…
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Holland & Barret - Wellness...Wellness Tech Gets Personal
Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on… 
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Short Trend Summary
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include…
Ayurveda Returns- Emerging Technology
- Health & Wellness
- Sustainability
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include KSM-66 Ashwagandha for emotional balance and stress reduction, Curcumin for…
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Holland & Barret - Wellness...Ayurveda Returns
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine,… -
Short Trend Summary
Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics, offers a more environmentally friendly alternative to traditional marine-based collagen. The global collagen market is…
Eco-Conscious Collagen- Emerging Technology
- Fashion & Beauty
- Sustainability
Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics, offers a more environmentally friendly alternative to traditional marine-based collagen. The global collagen market is projected to reach $5.3 billion by 2026 as people recognize…
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Holland & Barret - Wellness...Eco-Conscious Collagen
Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics,… -
Short Trend Summary
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the…
Women’s Wellness.- Fashion & Beauty
- Health & Wellness
- Lifestyle
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the focus shifts to addressing specific women's health issues through personalized…
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Holland & Barret - Wellness...Women’s Wellness.
Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity… -
Short Trend Summary
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into…
TikTok is the trend- Brands & Advertising
- Digital Platforms
- Emerging Technology
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…
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OGILVY - Social Media Trends...TikTok is the trend
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in… -
Short Trend Summary
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on…
Social Landscape Shakeup- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…
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OGILVY - Social Media Trends...Social Landscape Shakeup
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and… -
Short Trend Summary
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue…
Out With Uniformity- Brands & Advertising
- Digital Platforms
- Sustainability
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…
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OGILVY - Social Media Trends...Out With Uniformity
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on… -
Short Trend Summary
Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and…
Utility & Purpose- Brands & Advertising
- Consumer Attitudes
- Entertainment
Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just presence, with reliability and authenticity playing a crucial role. Brands can deliver a conscious and memorable value exchange through packaging, user incentives, or even product…
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OGILVY - Social Media Trends...Utility & Purpose
Utility & Purpose. Consumers want meaningful value exchanges from brands, emphasizing emotional connections and entertainment. Brands are expected to have a deeper dimension beyond just…
