Women’s Wellness.

Women’s Wellness. Women's Wellness is finally gaining the recognition it deserves, with the government's first Women's Health Strategy for England launching in 2022 and celebrity campaigners and female MPs driving the conversation. This trend is set to continue as the focus shifts to addressing specific women's health issues through personalized solutions and breaking down taboos around menstrual health, endometriosis, PCOS, fertility, and miscarriage. The market for women's health supplements, including for menstrual health, is growing with an increasing focus on gut health, probiotics, nootropics, and adaptogens.