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Short Trend Summary
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking…
Bigger Than Meta- Digital Platforms
- Emerging Technology
- Global Challenges
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…
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OGILVY - Social Media Trends...Bigger Than Meta
Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…
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Short Trend Summary
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate…
Mainstream AR: Slowly Cooking- Digital Platforms
- Emerging Technology
- Global Challenges
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…
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OGILVY - Social Media Trends...Mainstream AR: Slowly Cooking
Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized… -
Short Trend Summary
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on…
Social commerce- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…
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OGILVY - Social Media Trends...Social commerce
Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B… 
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Short Trend Summary
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East.…
Social Media- Business & e-Commerce
- Digital Platforms
- Emerging Technology
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…
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OGILVY - Social Media Trends...Social Media
Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,… -
Short Trend Summary
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary…
Be Explorable- Brands & Advertising
- Digital Platforms
- Emerging Technology
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…
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OGILVY - Social Media Trends...Be Explorable
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can… 
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Short Trend Summary
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it…
Happy Ever After in the Marketplace- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…
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OGILVY - Social Media Trends...Happy Ever After in the Marketplace
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as… -
Short Trend Summary
Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in…
Brand + Commerce = ❤️- Brands & Advertising
- Business & e-Commerce
- Sustainability
Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…
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OGILVY - Social Media Trends...Brand + Commerce = ❤️
Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand… -
Short Trend Summary
Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings…
Dawn of the Content Creator- Brands & Advertising
- Digital Platforms
- Fashion & Beauty
Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok are those of creators, who unlike influencers (who focus on building their communities), build followings based on a particular narrow skillset or content style. More…
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OGILVY - Social Media Trends...Dawn of the Content Creator
Dawn of the Content Creator. Brands have tried to conquer TikTok, and what’s clear is that many have failed. The most successful accounts on TikTok… -
Short Trend Summary
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences,…
Attention is the Key (Metric)- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…
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OGILVY - Social Media Trends...Attention is the Key (Metric)
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to… -
Short Trend Summary
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a…
Get Political- Brands & Advertising
- Digital Platforms
- Government & Politics
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…
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OGILVY - Social Media Trends...Get Political
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a…
