Bigger Than Meta

Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority, up from 10% a year ago. Brands like Gucci and Chipotle are capitalizing on the trend by creating digital spaces and using immersive experiences to engage with customers.