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Brands & Advertising 134
Business & e-Commerce 58
Consumer Attitudes 104
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Digital Platforms 107
Emerging Technology 137
Entertainment 35
Family & Parenting 3
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Finance & Money 9
Food & Drink 11
Global Challenges 49
Government & Politics 2
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Lifestyle 88
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Relationships & Intimacy 3
Sustainability 75
The Home 4
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advertising 107
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alcohol 4
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apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
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carbon footprint 1
children 2
circular economy 16
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clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
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cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Is Time Ticking For TikTok?
    • Emerging Technology
    • Global Challenges
    • Media & Information

    Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…

    • N/A
    Reuters - Journalism, Media, and...
    Is Time Ticking For TikTok?
    Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • Format Innovation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…

    • N/A
    Reuters - Journalism, Media, and...
    Format Innovation
    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Frugal Tech
    • Business & e-Commerce
    • Emerging Technology
    • Sustainability

    Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

    • N/A
    OMG FUTURES - At The...
    Frugal Tech
    Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…
    • Business & e-Commerce
    • Emerging Technology
    • Sustainability
  • Gentle Tech
    • Culture
    • Emerging Technology
    • Sustainability

    Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

    • N/A
    OMG FUTURES - At The...
    Gentle Tech
    Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…
    • Culture
    • Emerging Technology
    • Sustainability
  • Reclaiming Data Privacy
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy

    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

    • N/A
    OMD - Signals 2023
    Reclaiming Data Privacy
    Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…
    • Brands & Advertising
    • Consumer Attitudes
    • Data Privacy
  • Optimizing the Workplace
    • Global Challenges
    • Health & Wellness
    • The Workplace

    Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over physical proximity due to health issues will now be accompanied by concerns of working in a noisy environment. Brands and businesses need to adapt their…

    • N/A
    OMG FUTURES - At The...
    Optimizing the Workplace
    Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over…
    • Global Challenges
    • Health & Wellness
    • The Workplace
  • Sustainability as Standard
    • Brands & Advertising
    • Emerging Technology
    • Sustainability

    Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…

    • N/A
    OMG FUTURES - At The...
    Sustainability as Standard
    Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries…
    • Brands & Advertising
    • Emerging Technology
    • Sustainability
  • Ultra-Telepresence
    • Business & e-Commerce
    • Emerging Technology
    • The Workplace

    Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…

    • N/A
    OMG FUTURES - At The...
    Ultra-Telepresence
    Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like…
    • Business & e-Commerce
    • Emerging Technology
    • The Workplace
  • Getting Comfy At Home
    • Brands & Advertising
    • Lifestyle
    • The Home

    Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

    • N/A
    OMD - Signals 2023
    Getting Comfy At Home
    Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…
    • Brands & Advertising
    • Lifestyle
    • The Home
  • Attention is the Key (Metric)
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

    • N/A
    OGILVY - Social Media Trends...
    Attention is the Key (Metric)
    Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
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