Reclaiming Data Privacy

Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and risks of sharing data, the brand can become a credible source for the consumer. To be successful, it's important to communicate the idea that sharing data is a choice and to balance information with simplicity, so as not to overwhelm consumers.