Frugal Tech

Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible solutions that bring new ways of operating without breaking the bank. In 2023 businesses should ask: what other innovations can brand and businesses deliver with clever shortcuts and effective alternatives?