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Short Trend Summary
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay…
Pricing Privacy- Business & e-Commerce
- Consumer Attitudes
- Data Privacy
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…
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Vertigo - Digital Marketing Trends...Pricing Privacy
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…
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Short Trend Summary
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive…
The Press Does Bundling- Brands & Advertising
- Digital Platforms
- Media & Information
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…
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Reuters - Journalism, Media, and...The Press Does Bundling
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such… 
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Short Trend Summary
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches…
Year Of Social Search- Digital Platforms
- Emerging Technology
- Media & Information
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…
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Reuters - Journalism, Media, and...Year Of Social Search
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own… 
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Short Trend Summary
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for…
Format Innovation- Digital Platforms
- Emerging Technology
- Media & Information
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…
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Reuters - Journalism, Media, and...Format Innovation
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital… -
Short Trend Summary
Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it…
Year of Copycats- Digital Platforms
- Emerging Technology
- Entertainment
Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from across the network, has been a key differentiator during its growth phase but now it is planning to add features that allow closer connection with…
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Reuters - Journalism, Media, and...Year of Copycats
Year of Copycats. TikTok starts to look more like other social networks. TikTok’s ‘For You’ feed, which surfaces the most entertaining (and informative) content from… -
Short Trend Summary
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales —…
Create & Deliver Winning Consumer & Customer Experiences- Consumer Attitudes
- Digital Platforms
- Global Challenges
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…
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Accenture - A New Dawn...Create & Deliver Winning Consumer & Customer Experiences
Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and… 
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Short Trend Summary
Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work…
Power Your People- Emerging Technology
- Sustainability
- The Workplace
Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop and retain the intrapreneurial, flexible and future-skilled talent they need. Future Ready companies will work to empower and align their people around their organizational purpose,…
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Accenture - A New Dawn...Power Your People
Power Your People. For any company, executing on strategy comes down to people – and executives increasingly express concern about their ability to recruit, develop… 
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Short Trend Summary
Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by…
Seek New Growth- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…
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Accenture - A New Dawn...Seek New Growth
Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable… -
Short Trend Summary
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events,…
Community Building- Business & e-Commerce
- Digital Platforms
- The Workplace
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…
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Vertigo - Digital Marketing Trends...Community Building
Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community… -
Short Trend Summary
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023,…
AI Gets Smarter- Brands & Advertising
- Digital Platforms
- Emerging Technology
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…
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Vertigo - Digital Marketing Trends...AI Gets Smarter
AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email…
