Gentle Tech

Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers and support them through humanized customer service, inclusive representation, and realistic messaging. To be successful, brands must be considerate and prioritize the needs of their customers above all else.