Social commerce

Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The key is to reassess the principles of social commerce and embrace the concept of connected commerce, showing that investment in this space is a smart move for 2023.