Happy Ever After in the Marketplace

Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social commerce strategies. By building in-signed user experiences, marketplaces can ensure repeated sales and longevity, while cross-channel developments in attribution and analytics make it possible to measure and track sales data across different platforms.