Social Landscape Shakeup

Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus on engaging with users in the moment to drive offline incentives. BeReal is a new player in the field with a platform that’s ad-free and requires a more direct approach to user engagement.