TikTok is the trend

TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen with successful campaigns by Ryanair and Liquid Death. TikTok has cemented its place as the go-to platform for both users and brands, leapfrogging its competitors and rewriting the rules.