What is the Metaverse Even?

What is the Metaverse Even? The Metaverse, a virtual reality that aims to bring people together to work, socialize, play, and shop, is the latest buzzword in tech. While companies like Facebook, Microsoft, and Epic Games are investing heavily in the concept, there is much ambiguity around what the metaverse actually is and how it will differ from previous virtual worlds like Second Life. Despite a flurry of skeptical reports, 90% of marketers plan to invest in the metaverse within the next five years. However, marketers should approach this concept with caution, especially as marketing budgets are under close scrutiny.